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  • Saturday, 11 July 2026

'How can she claim this?': Ritu Kumar faces backlash after saying she coined the word 'Zardozi'

Renowned designer Ritu Kumar's recent podcast comment about coining the term 'zardozi' in the 1980s has sparked widespread debate. Textile experts and historians are contesting her claim, highlighting that zardozi, meaning 'gold embroidery,' is an ancient Persian term with centuries of history in India. The controversy underscores the importance of preserving the rich heritage and contributions of artisans in India's vast textile legacy.

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