Next stop: Ad break? Delhi Metro plans in-train audio ads on 'Red, Yellow, Blue and Magenta' lines to boost non-fare revenue
Delhi Metro is set to introduce audio advertisements on its Red, Yellow, Blue, and Magenta lines to boost non-fare revenue. This move aims to position the metro as a premium advertising platform, mirroring global transit systems. Advertisements will play during brief pauses between essential passenger announcements, ensuring information remains uninterrupted. The DMRC will receive 85% of the revenue, with a portion reserved for public interest messages.
