Ford EV reset: US carmaker scales back electric ambitions after Trump’s policy rollback; forecasts $19.5 bn write-down
Ford is significantly altering its EV strategy, scaling back large electric models like the F-150 Lightning due to unmet demand and rising costs. The automaker is shifting focus to hybrids, petrol trucks, and a new battery storage venture, anticipating a substantial financial impact. This pivot aligns with regulatory changes and market realities, aiming for greater profitability and resilience.
